PRIVACY POLICY

Tentpole Data Sciences – a Service Provider
Tentpole Data Sciences customers are organizations that use our enterprise cloud platform and services
to process data about their business, staff and partners and to manage their relationships with these
individuals. Tentpole Data Sciences processes personal data about these Customer Data Subjects in our
enterprise cloud platform and consulting service but only according to our customers’ instructions as a
“processor” or “service provider” and this Privacy Statement does not apply.
If you are a Customer Data Subject and have questions or want to exercise any of your rights regarding
your personal data, you should direct your inquiry directly to relevant Tentpole Data Sciences via our
website Tentpoledatasciences.com or hello@tentpoledatasciences.com.

The Personal Data We May Collect
Website
As a visitor, you may be asked or choose to provide us with your personal data on some areas of our
Website, such as:
– First name
– Last name
– Business email
– Telephone number
– Company name
– Functional role
– Street address
Some areas of the Website you may be required to create a user account. As part of your user account,
you may choose to provide us with additional information, such as:
– A photo
– Social media profiles
– Areas of expertise

Customer Account Management
We collect business contact information for account management purposes related to the use of Tentpole
Data Sciences software-as-a-service platform or professional services.

End User Account Management
If you have registered for an account directly with Tentpole Data Sciences, we collect the account
registration information you give us (for example, your name and email) and your profile information (for
example, your company name). Additionally, we collect name, company, and email address to manage
Tentpole Data Sciences Learning registrations for customers and partners. You may have the option to
personalize your account with additional information.
If you use certain systems provided by Tentpole Data Sciences, we will collect data from you to enable
multifactor authentication, such as mobile number, email address, or unique verification identifier.

Cookies and Other Similar Technologies.
Like many websites, Tentpole Data Sciences uses cookies and similar tracking technologies (including for
analytics, functionality, advertising, and other purposes). For more information about the technologies we
use and how you can control these technologies, please see our Cookie Notice.

Other Information
If Tentpole Data Sciences collects any other personal data from you, we will explain which data and why
we need it at the time we collect it.

Personal Data Obtained from Third-Party Sources
Tentpole Data Sciences may also collect business contact information about you from other sources

including third parties from whom we have purchased business contact information and from publicly
accessible websites, such as your company’s website, professional network services, or press releases.
Business contact information may include:
– First name
– Last name
– Business email
– Telephone number
– Company name
– Job level
– Role
– Business street address
– Online identifier
– Employment history
In some instances, Tentpole Data Sciences may combine personal data you have provided to us with
personal data collected from other sources as described above. We use this data for our internal
customer analytics, to identify prospective customer marketing opportunities, and to improve the
relevance of our Website content and our advertising.

How We Use Your Personal Data
There are four primary reasons why and how we will use your data. These reasons are defined below.

To Contact You
Tentpole Data Sciences uses the data we collect about you to provide Tentpole Data Sciences Websites,
services, and support. For example, if you provide data to us in a “Contact Us” form, we will use your data
to respond to the request.
Tentpole Data Sciences uses your personal data and information about your activity on our websites to
contact you for marketing purposes (including by phone or email) in accordance with your marketing
preferences, including to contact you about product announcements, newsletters, and details on
upcoming Events. We also use it to send administrative information, such as notices related to products,
services, or policy changes.

For Improvement Purposes
Tentpole Data Sciences uses the personal data we collect to understand how our websites and services
are being used and to make improvements. For example, we may solicit your feedback about your
experience using our services, and ways that we can improve those services. In addition, we may use the
search queries entered into Tentpole Data Sciences Community to improve search capabilities or
performance. Additionally, we use questions posted or comments on Tentpole Data Sciences Community
to enrich the content or help guide future enhancements to our products and services.
Similarly, the Tentpole Data Sciences mobile application gathers information for troubleshooting and
improvement.  We use third party services, such as Google Analytics, to view aggregated information
about end user usage and interactions.

For Security and Investigations
Tentpole Data Sciences may use your Personal Data by tracking use of our Website to diagnose Website
technical problems, as well as to prevent, detect, mitigate, and investigate potential security issues, as
well as fraudulent or illegal activity.

For Education and Training
If you participate in a Tentpole Data Sciences-offered education or training course, your enrollment and
attendance information will be recorded to track and potentially report your participation and completion.
We may use this information to recommend additional training courses.
Completion of Tentpole Data Sciences certifications by a services partner may be visible to Tentpole Data
Sciences and our customers, and completion of a training course may also be visible to the entity making

the training available to you. This registration and tracking may be conducted by third parties on behalf of
Tentpole Data Sciences.

Disclosure of Data
Service Providers and Affiliates
Tentpole Data Sciences may share personal data with other Tentpole Data Sciences affiliates and third-
party service providers or vendors contracted to provide services on our behalf (such as email fulfillment
providers and payment service providers). These third-party service providers or vendors may use data
we provide to them only as instructed by Tentpole Data Sciences.

Webinars, Events, and Other Activities Related to Tentpole Data Sciences Offerings
Tentpole Data Sciences may offer the following solely or jointly with third parties or partners: webinars,
Events, whitepaper downloads, or other services related to Tentpole Data Sciences offerings or services.
We may share your contact information and interests in these offerings or services with these approved
third parties to communicate with you about Tentpole Data Sciences.
When you attend an Event (either sponsored by Tentpole Data Sciences or one where Tentpole Data
Sciences is a participating vendor) and have your badge scanned, your personal data will be shared with
Tentpole Data Sciences, as well as with any partner or third party participating in that Event, and
potentially with the entity sponsoring your attendance at the Event. For example, if your badge is scanned
as you attend a session at a Tentpole Data Sciences-sponsored conference, Tentpole Data Sciences and
any co-presenters will have access to that information to understand who was in attendance, and
potentially follow up with you on relevant products or services. If you do not want your data shared with
Tentpole Data Sciences or partners in this manner, do not have your badge scanned. If your badge is
scanned by a partner or a third party at an event, your data will be governed by that party’s privacy
statement.

Additional Disclosures
Tentpole Data Sciences may disclose personal data if we have a good faith belief that such action is
necessary to (a) conform to legal requirements or comply with legal processes; (b) protect and defend our
rights or property; (c) enforce the Website Terms and Conditions; and/or (d) act to protect the interests of
our users or others.
If Tentpole Data Sciences goes through a business transition, such as a merger, acquisition by another
company, or sale of all or a portion of its assets, your personal data may be among the assets
transferred.
Tentpole Data Sciences does not sell personal data that we collect or process under this Privacy
Statement.

Data Transfers – International
Tentpole Data Sciences operates as a global business and may transfer, store, or process your personal
data in a country outside your jurisdiction, including countries outside the European Economic Area
(“EEA”) and the United Kingdom (“UK”). However, we have taken appropriate safeguards with respect to
the protection of your privacy, fundamental rights and freedoms, and the exercise of your rights. For
example, if we transfer personal data from the EEA or UK to another country, such as the United States,
we will implement an appropriate data transfer solution such as entering into “standard contractual
clauses” approved by the European Commission or competent UK authority (as applicable) with the data
importer, or take other measures to provide an adequate level of data protection under EU and UK law.

Our Data Retention
Tentpole Data Sciences will retain your personal data as long as is necessary to perform a service for
you, comply with applicable laws or regulations, resolve disputes, and enforce our agreements or as is
otherwise necessary for the purpose of a legitimate interest pursued by Tentpole Data Sciences or a third
party that is not overridden by your personal rights and freedoms.

Your Rights Over Your Personal Data
Depending where you are located, you may have certain legal rights over the personal data we process
about you, subject to local privacy laws. These may include the right to:
– Obtain information about and access the personal data we process about you
– Have incorrect personal data updated
– Have your personal data deleted
– Restrict the processing of your personal data
– Object to the processing of your personal data carried out on the basis of our legitimate interests
or for direct marketing purposes
– Receive a copy of your personal data in an electronic and machine-readable format
– Not be subject to a decision based solely on automated processing, including profiling, which
produces legal effects or otherwise significantly affects you (“Automated Decision-Making”).
Tentpole Data Sciences does not perform Automated Decision-Making as part of the processing
activities covered by this Privacy Statement.
– Receive the categories of sources from whom we collected your personal data
– Opt out of marketing communications at any time by clicking on the “Unsubscribe” or “Opt out”
link in marketing emails we send you or by contacting us
– Complain to a regulator or data protection authority about our collection and use of your personal
data. For more information, please contact your local data protection authority.
Tentpole Data Sciences will not discriminate against you for exercising your rights.
You can exercise the applicable rights by contacting us using the contact details at the bottom of this
Privacy Statement or by submitting your request through our Request Portal.

Legal Basis for Processing Personal Data
Our legal grounds for collecting and using your personal data as described in this Privacy Statement fall
into the following four categories.
Consent: In some cases, we ask you for your consent to process your personal data, such as when we
need your consent for marketing purposes. You can withdraw your consent at any time, which will not
affect the lawfulness of the processing before your consent was withdrawn. If you would like to withdraw
your consent, you can do so by contacting us at hello@tentpoledatasciences.com.
Legitimate Interest: We process certain data for the legitimate interests of Tentpole Data Sciences, our
affiliates, our partners, or our customers. These legitimate interests include, for example, contacting you
to provide support or sending you marketing information (subject to applicable law); detecting, preventing,
and investigating illegal activities and potential security issues; and maintaining and improving the
Website and mobile applications. We will rely on our legitimate interests for processing personal data only
after balancing our interests and rights against the impact of the processing on individuals.
Performance of a Contract: Sometimes we process personal data to perform our obligations under an
agreement with you. For example, we use payment information you provide when you register for an
Event to process your payment.
Other Legal Bases: In some cases, we may have a legal obligation to process your personal data, such
as in response to a court or regulator order. We also may need to process your personal data to protect
vital interests, or to exercise, establish, or defend legal claims.

Changes to this Privacy Statement
This Privacy Statement may be amended or revised from time to time at the discretion of Tentpole Data
Sciences. Changes to this Privacy Statement will be posted on the Website and links to the Privacy
Statement will indicate that the statement has been changed or updated. If we propose to make any
material changes, we will provide notice on this page prior to the change becoming effective. We
encourage you to periodically review this Privacy Statement for the latest information on our privacy
practices.

Tentpole Data Sciences will respond to your request within a reasonable timeframe or as required by
law.

Cookie Notice
This Cookie Notice explains how Tentpole Data Sciences. and its affiliates use cookies and similar
technologies to recognize you when you visit a Tentpole Data Sciences website that links to the Privacy
Statement (“Website”). It explains what Cookie technologies are and why we use them, as well as your
rights to control our use of them.

What are Cookies?
Cookies are small data files that are placed or accessed on your device when you visit websites or other
digital properties. Some digital properties, such as mobile applications, may use similar but different
technologies (such as pixels or SDKs) but, for ease of reference, we will use the term “Cookie” to include
these technologies too. Digital property owners can use Cookies for a variety of reasons, such as
enabling their digital properties to work (or work more efficiently), providing personalized content and
advertising, and creating analytics.

Cookies set by the digital property owner (in this case, Tentpole Data Sciences) are called “first-party
cookies.” Only the digital property owner can access the first-party Cookies it sets. Cookies set by parties
other than the digital property owner are called “third-party Cookies.” Third-party Cookies enable third-
party features or functionality to be provided on or through the digital property (such as advertising,
interactive content, and social sharing). The parties that set these third-party Cookies can recognize your
device both when it visits the digital property in question and also when it visits other digital properties
that have partnered with them.

Why do we use Cookies on Tentpole Data Sciences Websites?
We use first-party and third-party Cookies for three main purposes:
– Required Cookies are necessary to manage the Website, and enable basic features of the Website to
function.
– Functional Cookies allow us to analyze your use of the Website to evaluate and improve our performance.
They may also be used to provide a better customer experience on the Website. For example, remembering
that you’ve completed a form, or providing us information about how our site is used.
– Advertising Cookies allow us to better understand your interests and show you ads that are more relevant to
you. For example, these Cookies may be used to share data with advertisers so that the ads you see are
more relevant to you and allow you to share certain pages with social networks.

Where can you get further information?
If you have questions about our use of Cookies or other technologies, please contact us as provided in
our Privacy Policy.